web design + creative technology


The Useful Arts is a digital design, web development & creative technology company established in 2008 by Dorian Fraser-Moore.

I'm an "industry veteran" who's "forgotten more about the web than most people ever learn" with over 25 years experience in delivering digital media solutions, large and small, working with clients across the creative industries.

I have a particular interest in data abstractions & interpretations; objects, networks & relationships; the balance between simplicity & complexity; and the power of both design and technology to empower and educate.

I believe websites should be purposeful, functional, accessible and elegant. Increasingly I'm interested in the environmental and ethical impact of technology and how we can use it more efficiently and I am applying this to my work.

I am a full stack web-developer, with a background in Computer Science and Artificial Intelligence and a strong sense of visual aesthetics and functional design, and I'm able to take on board the development of a website from concept through architecture, design, build and deployment.

I work using the latest web standards, techniques and industry best practices to create clean, simple, user friendly and accessible websites. I use a self developed Content Management System, or can work in a number of well established frameworks and across a range of programming languages. I maintain my own servers for hosting of client projects as necessary.

I'm interested in creating sites which work for their audience, and build bespoke sites rather than deploying solutions based on off-the-shelf themes which are forced to fit your needs. I work with many small clients but I have lots of experience in delivering sites serving hundreds of thousands of users and have worked on projects with audiences in the millions, and understand the issues around multiple user needs and scaling.

Many of my clients have worked with me for over 10 years, during which time I've maintained and updated their websites as their requirements have changed, helped develop solutions to new problems they encounter, and develop for evolving audience requirements.

Over the decades I have worked on a number of projects in Arts, Music, Fashion and Social Enterprise which use technology in creative and imaginative ways, both as a developer and as a creative lead. I'm always happy to take on board a new project and bring something fresh to it.

After 18 years based in London I'm now located on the Clyde Coast on the West of Scotland, though I work on projects across the world.

the useful arts (also called technics) are concerned with the skills and methods of practical subjects such as manufacture and craftsmanship. It has now gone out of fashion, but the term was coined in Victorian times as a mirror of the performing arts and the fine arts.

I feel the name reflects my interest and passion in creating engaging, considered and refined works that are approached with both a defined visual aesthetic and in-depth technical understanding and competence.

As my business has aged so has the interest grown in Useful Art / Arte Útil movement, which can be found connected through many of the projects I've worked on.